The one question your resume must answer

Your resume should communicate to potential employers three main things: your skills, your education, and your experience as it relates to the position you are applying for. Sounds simple, but how do you write your resume to communicate this information effectively? To generate interviews, your resume must answer one central question: “Why should I hire you?”

In order to win interviews, your resume must convince employers that you are a viable candidate for the position. We all know that your resume will be given a brief scan, so you can’t waste time and space with baseless personality traits or irrelevant information. In order to answer this question effectively, be sure to address three important sections of your resume.

Professional profile

Replacing the traditional objective statement, the professional profile highlights your experience, soft skills, and hard skills and establishes your professional brand, which is important because your brand is what makes you unique. The professional profile is essentially an expanded 30-second commercial. You should summarize the relevant highlights of your career, which will set up the remainder of the resume.


For any position, there will be a minimum level of education required. Make sure you have this requirement and communicate it on your resume. If the job requires specific knowledge or certifications, be sure to include these as well. What if you do not possess the minimum educational requirements? In some cases, your work experience can substitute for lack of education. If this describes your situation, pay extra attention to how you formulate you accomplishments. They must be relevant to the position and as specific as possible.

Professional experience

Everything you write in this section should support the claims made in your professional profile and should be relevant to the position that you are applying for. When writing your position descriptions, keep the job that you are applying for in mind. The same advice applies when you start to consider which accomplishments to include. Write each accomplishment to show how you solved problems similar to what you would encounter in the new position.

Keep these tips in mind as you develop your resume and you will be on step closer to getting the interviews that you want.

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