REPOST: The ABC’s of resume writing | E is for endorsements

E: Endorsements: The best kept secret in resume writing today!

What better way to find a service you need than to solicit recommendations from people you trust? How many times have you acted on the recommendation of a friend, colleague, or family member and been thoroughly pleased with the result? Think of that restaurant you would never have eaten at had it not been for your co-worker who had a terrific meal there and recommended the place to you. Or what about the recommendation to the automotive repair shop that came through for you with great service and a fair price that your friend has been using for years? How did patronizing these establishments feel?

For most of you, I am sure your experience was great and when it comes to your job search, what better way to highlight your value than to let someone else do it for you?

Enter endorsements, the best kept secret in resume writing today. Why? Because not many job seekers think to utilize them on their resume. For instance, consider the endorsements below:

“Tom’s performance has been nothing short of extraordinary . . . he gets the job done.” (CFO)

“Mark brought high energy and professionalism to a team suffering low morale. What a turnaround!” (V.P. of Sales)

“Jenny is a born leader . . . she has chaired four committees and created three new programs in less than two years.” (Executive Director)

These statements, although very brief, speak volumes about each employee. Endorsements can be considered a new spin on an old strategy: using recommendation letters in the hiring process. Endorsements are a shorter form of letters of recommendation and they can be considered sound bites, short phrases that build your credibility and solidify your brand.

But where and how do you use endorsements? There are several places where the use of endorsements can be highly effective. The first place is right under your tagline or headline. Taglines and headlines are typically positioned right after your contact information and before your career summary or professional profile. The second place where endorsements can really provide impact is in your list of bulleted accomplishments in the professional experience section. Simply including a final “endorsement” bullet after your list of accomplishments under a specific job can really seal the deal for you as a top performer.

Now that you know where to place endorsements you might be asking “How do I go about getting endorsements?” There are numerous avenues for generating endorsements as I have summarized below:

  1. Performance appraisals
  2. Letters of appreciation from satisfied customers
  3. Verbal comments from clients, co-workers, or supervisors
  4. Recommendations from your LinkedIn profile

An endorsement is that warm referral that everyone looks for. When an employer reads your resume, they read it from the standpoint that you wrote it (whether you hired a professional like me to write it or not) and that means there is an air of skepticism in the fact that everything they are reading may or may not be entirely true.

However, when you include an endorsement on your resume from a person of leadership or influence, (which is key, by the way) the reader will tend to have more faith in it. Therefore, use endorsements strategically and to your advantage and stay one step ahead of your competition!

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