Can Career Coaching Services Benefit Your Career? Part 4

This post is part four in a six-part series that will discuss the benefits of career coaching. Part three discussed the coach’s role in personal and family issues. Part four discusses the coach’s role in career marketing and job search management.

If you have never worked in sales, as a job seeker you are in sales now! It is important to know and understand how to craft a career search plan that leverages sales and marketing concepts used by businesses everyday.

Career Marketing & Job Search Management

  • Do you understand that the job search process is similar to the sales process?
  • Do you understand that YOU are the product you are selling and that you must effectively merchandise and promote the product?
  • Do you understand all of the different marketing channels available to you in managing your search – targeted direct mail campaigns, email broadcast campaigns, Internet resume posting services, Internet job posting services, specialty job lead reports and more?
  • Do you know which marketing channels are the RIGHT marketing channels for your search?
  • Do you know how to best optimize your networking contacts and results?
  • Do you know which advertisements to respond to and which to ignore?


Your career coach can help you critically evaluate each and every available job search strategy, its value to your search, the risk/reward ratio of each and how to best integrate each program into your campaign.

If you can answer “YES” to most of the questions and are confident in your ability to manage your job search, then you are reasonably well-prepared to move forward on your own. However, if you still feel the need for the expertise, insights and support of a career coach, don’t hesitate for one minute. If you answered “NO” to more than just 3-4 of the questions above, I would strongly urge you consider the value a career coach could bring to your job search, career performance and compensation. With years of training and experience, career coaches know what works and what doesn’t work, how to optimize your results, and how to help you land your ideal position. With your career coach at your side, you can move forward confidently and successfully.

For more information on career coaching, please contact my office: 704-882-2839 or

Stay tuned for part five in this series, where I will discuss the coach’s role in interview skills and salary negotiation.

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